P r i m i t i v e | 2 0 2 1
Co-founded by renowned skateboarder Paul Rodriguez, Primitive is a skateboard and clothing brand. The brand's core concept focuses on blending the raw and edgy vibe of skateboarding with the sophisticated and sleek aesthetic of Primitive's brand image. The goal is to elevate the street culture of skateboarding to a refined, almost regal level.
A U D I O
Mixed by yours truly
S O F T W A R E
Illustrator / Photoshop / Cinema 4D / Redshift / After Effects
P r o c e s s
After bringing the Primitive logo into the scene, I spent more time than I care to admit wrangling nodes. However, thanks to the magical powers of Triplanar Mapping bestowed upon us by the benevolent render gods, I emerged victorious.
