D O R O B O T S H A V E L I G H T B U L B M O M E N T S ? | 2 0 2 3
Prior to the unveiling of the infamous MSG Sphere in Las Vegas, I worked with The Mill Chicago to create an ad that was aired during the 2023 Oscars, teasing the Sphere's grand opening. The goal of the spot was to generate excitement for the upcoming addition of Aura, one of the most life-like humanoid robots in the world, and her new residency at the Sphere. The ad features equations forming and taking shape, foreshadowing the construction of a spherical structure and subtly hinting at the distinctive dome.
C R E D I T S
Client MSG Sphere
Art Director Ilgi CandarDyer
Designers Jay Culley, Eric Ramin, Brody Davis,
Chris Rodriguez <3, Akshay Tiwari
Designers Jay Culley, Eric Ramin, Brody Davis,
Chris Rodriguez <3, Akshay Tiwari
I N T R O D E V
C O N C E P T S T Y L E F R A M E S
