H o v e r b o a r d s | 2 0 2 1
For an old class project exploring the history of hoverboards, I took a close look at the various pop culture depictions of this miraculous device, particularly the one made famous in Back to the Future (1985). After analyzing some of the leading contenders for real-life hoverboards, it's safe to say that despite the hype, we're still a long way from achieving this technological feat. From logistical nightmares to physical downfalls, the flaws in these so-called innovations are nothing short of disappointing. In the end, much like the transportation of the future, my own attempt to explore this topic didn't quite take off as I had hoped. Nevertheless, the project yielded a trove of vibrant frames steeped in nostalgic textures and retro aesthetics, serving as a testament to the enduring allure of the elusive hoverboard.
S o f t w a r e
Practical effects / Lightroom / Illustrator / Cinema 3D / After Effects / Audition / Premiere
P r o c e s s
The visual style of the project underwent several iterations and explorations. Initially, I envisioned a pure nostalgia trip, reminiscent of the iconic 80's aesthetic, complete with vibrant neon hues and bold, chunky typography. I first created the 3D shots above, in order to keep the visuals timely and grounded in the graphics of the 80's.
However, I wanted to experiment with an aesthetic that seamlessly blended retro, sci-fi, and trash skate punk vibes, envisioning a world where hoverboards were the norm and skate culture developed around them. This led me to incorporate analog distortions, eye-catching textures, and a brilliant, rainbow-hued color palette that forces the viewers attention.
By clashing various styles, I was able to create a visually striking aesthetic that exudes confidence and unapologetic energy. The result is a project that is painfully vibrant and undeniably captivating. While it may not conform to traditional beauty standards, it truly stands out among the hoverboard-based infomercial market.
G l i t c h e s
